Fun fact: When your kid is in a school drama production, you discover a secret: every play is powered by an army of parent volunteers.
One of the biggest questions copywriters ask me—especially when leads seem light on the ground—is, “Is all this lead gen work actually paying off or
“It just has to look good from 30 feet away.” That’s what we kept muttering to ourselves, paintbrushes in hand, as we brought the Willy
Let’s talk about that first call with a prospective copywriting client—the one that can make you feel like you’re auditioning for the lead role in
I love me some rhyming copy. It’s not just playful; it’s a copywriting powerhouse of persuasion! One I absolutely cover in my Copywriting Inkubator. And no, I’m not
I’ve been coaching copywriters for many years now. And a copywriter before that. We’re storytellers at heart and by trade, and boy, can we tell
Having transitioned from a full-time copywriter to a copy coach (clocking 13 years “in the biz”), I’ve guided hundreds of copywriters away from common pitfalls
Ever feel like Schrodinger’s copywriter? In a quantum flux between ‘next big thing’ and ‘epic fail’, all because you haven’t opened the box of taking
Sometimes, just when I think I’ve got this online business gig figured out, the digital landscape shifts beneath my feet again. New algorithms upend our
So you want to be a copywriter? Start a copywriting business and walk a new path to freelancing freedom; in control of your time and
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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