The horror of the blank page. The overwhelming uncertainty you can face before you begin a copywriting project. You ask yourself, “Where do I begin?” Those moments can be overcome with the help of copywriting formulas. Exceptional copywriting is not a paint by numbers process but copywriting formulas give you a place to start and […]
Using numbers in your copywriting is smart. Numbers give your readers’ brains a quick shortcut (as they are easier to scan). Think, 9 vs. nine 499 vs. four hundred and ninety-nine It’s particularly true for percentages and dollar values. 67% vs. sixty-seven percent. Even 5c is easier to read than 5 cents. TIP: […]
Have you ever boosted a Facebook post and wondered if it was worth the money? Can Facebook advertising really flood your business with leads? How do you write a Facebook ad that converts? Questions that need answers! And we got them when we interviewed Loren Bartley, Impactiv8 Facebook Marketing expert. Whether you want to boost […]
Another great coaching call. We talked about setting your rates, where to spend your marketing energy to bring the most work in, giving kickbacks (discounts) to regular referrers of work and networking to find regular referrers of work. Catch the replay!
Good marketing copy doesn’t have to be read. The words and message simply absorb into the reader’s brain, like osmosis. Okay. Yes. That sounds like BS but that doesn’t mean it’s not true. When your reader has to consciously read your words you’re on a countdown to losing them. Reading copy should be easy. […]