Being a freelance copywriter is awesome. I love to write and I get to control my work. But that’s not the whole picture. Sometimes, I’ve written so much that I’m spent. I’m burned out and in a creative funk. Over the years I’ve tried to prevent that state of affairs. I actively work on my […]
Another great coaching call. We talked about setting your rates, where to spend your marketing energy to bring the most work in, giving kickbacks (discounts) to regular referrers of work and networking to find regular referrers of work. Catch the replay!
Starting out as a freelancer or small business is a rush. A rush of enthusiasm… and uncertainty. You have your passion and your skill but what about running a business? When I founded Copywrite Matters, eating lunch at my marketing job desk, I knew almost nothing about running a business. I’d seen them run, of course, […]
The horror of the blank page. The overwhelming uncertainty you can face before you begin a copywriting project. You ask yourself, “Where do I begin?” Those moments can be overcome with the help of copywriting formulas. Exceptional copywriting is not a paint by numbers process but copywriting formulas give you a place to start and […]
Using numbers in your copywriting is smart. Numbers give your readers’ brains a quick shortcut (as they are easier to scan). Think, 9 vs. nine 499 vs. four hundred and ninety-nine It’s particularly true for percentages and dollar values. 67% vs. sixty-seven percent. Even 5c is easier to read than 5 cents. TIP: […]