Copywriting formulas and copywriting swipe files can seem like cheating at your craft until you sit down to use them. You see, swipe files and copywriting formulas give you a framework. Nothing more. They are the studwork behind the walls… but the studwork alone does not make a luxury villa. You must fill in the […]
It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that let me know when a potential customer and I aren’t right for each […]
In this call, finished off pricing and rate cards before tackling overwhelm.