About Belinda Weaver
June 2018: Coaching and accountability call
BEAT procrastination before it sets in (and destroys your working mojo)
Procrastination is the curse of anyone tracking billable hours. When we procrastinate, we exchange high value tasks for (easier) low value tasks and while this kind of job swap keeps us “busy”, it’s the thief of time and energy! My favourite way to procrastinate is cleaning. I call it procrasti-cleaning. I tell myself that I simply cannot be […]
Why you need a little About Me on your website
Okay. Obviously, I don’t mean that you need a little about ME on your website (although that would be nice wouldn’t it?). When I say About Me, I mean about YOU and I’m referring the About page on your website. I know many copywriting clients and copywriters would prefer to skip this critical page altogether citing, […]
Warning: Your oh so clever copywriting could be unreadable
Always choose clarity over cleverness. It’s a copywriter’s mantra but many writers can’t wait to pop on their clever trousers, assuming that the more clever their copywriting is the more professional it is. And the result is, well, it’s unreadable. It’s not that cleverness has no place in copywriting. Not at all. It’s just that the […]