I have just started reading Roald Dahl’s books. I don’t mean for the first time. But my daughter is upgrading her reading preferences from That’s Not My Duck to stories like The Giraffe and The Pelly and Me. Hurrah! I bought the entire Roald Dahl collection before she was born, and I’m excited that she’s […]
About Belinda Weaver
PASO: How one letter can make the most effective copywriting formula even better
Copywriting formulas and copywriting swipe files can seem like cheating at your craft until you sit down to use them. You see, swipe files and copywriting formulas give you a framework. Nothing more. They are the studwork behind the walls… but the studwork alone does not make a luxury villa. You must fill in the […]
July 2019: Copywriting coaching call
The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)
It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that let me know when a potential customer and I aren’t right for each […]
June 2019: More pricing and beating overwhelm
In this call, finished off pricing and rate cards before tackling overwhelm.