Let me guess. You’ve landed a client who’s hired you to write all their blog posts. Hurrah! Way to land the gig! We both know that freely sharing knowledge and experience in a helpful and transparent manner – on a blog – will attract paying customers to a business (including your copywriting business by the […]
About Belinda Weaver
My 5 biggest writing fears revealed
I’m not talking the spider phobia thing or the slightly OCD anxiety I get when I see crooked pictures. I’m talking about my writing fears. Just because I write all the time, doesn’t mean I tackle the process with a Sean Connery swagger. As part of my series of posts that open up to you […]
October 2018: Copywriting coaching call
Want to boost your credibility? Get specific or get out.
Making vague promises in your copywriting is easy but they don’t do much for your credibility. In fact, watered down statements water down your reputation, as savvy shoppers are naturally suspicious at the lack of detail. “What are you hiding?” they ask. Being specific in your copywriting might mean that you don’t get to talk […]
5 no-fail tricks to writing customer-centric copy (that doesn’t miss its mark)
When you’re writing marketing collateral, from website copy to printed brochures, it’s pretty normal to start with what you know. You. But if you’re not careful, you’ll end up sounding like one of those annoying dinner party guests that just won’t shut up about themselves. You know the type! It’s all me me me ….. […]