My name is Belinda Weaver. I believe good copywriting needs to talk to people. Rationally and emotionally. When your words press all the right buttons, they can motivate action.
And great copywriting is all about action.
If you're ready to improve the copy you write, and by that, I mean raising the roof on the results you get from your copywriting, you're in the right place.
Before building Copywrite Matters into a successful copywriting business, I spent years developing and implementing marketing strategies. I took many campaigns from idea to execution before realising copywriting was the practice I enjoyed most.
Over the years I’ve learned what works and what doesn’t. As a copywriter, I used that experience to help my clients create unique brands -- starting with their copywriting.
Now I share my proven techniques to help copywriters level up their writing skills and their businesses.
Yeah Yeah Yeah...
But who am I, really?
I'm an Australian living in California with my husband, two small humans and my pug. We came to Cali for a spell but I think we might be here for a while.
My days are made up of writing, changing nappies, cuddling my dog, listening to podcasts, finding shoes, cleaning up mess, recording presentations, preparing meals, singing loudly, sending love notes to my husband, adding to my list of great big ideas and complaining about poo. Or poop as they say here.
I’m a massive Dr Who fan. I love yoga, the idea of long-distance running, sci-fi movies and a good read. Sounds bit nerdy, doesn’t it? But it’s true.
I love the challenge of change.
My business, Copywrite Matters is helping me live the kind of life I want to live without having to compromise my career or my ambitions (in a "regular day job"). I have lived in Australia, England and now America and my business didn't stop. I've had one kid, then another and my business thrives. I have a lot going on but it goes on.
You can hear more of my story on this podcast interviewhttps://www.youtube.com/watch?v=Ab6rJpJxzhs with Yaro Starak.
Do you want to tick those kinds of boxes in your life?
If the answer is yes, have a look around... There are lots of tools to help you.
Got questions, let me know. I read all my own emails and reply as quickly as I can.
I mentioned sharing lots of free copywriting advice and my blog is overflowing with it.
The Daily Draft regularly shows copywriters and business owners how to write in a way that reaches, connects and, most importantly, engages with customers.
When you subscribe you get super smart, super short copywriting tips every day.
The Hot Copy podcast is a collaboration between me and my copy buddy, Kate Toon. I'm an Australian in California and she's a Brit Down Under. We share copywriting tips, shortcuts, writing resources, interviews and laughs.
If you're looking for a podcast guest I can speak about copywriting (about me pages, email sequences, specific techniques such as calls to actions and headlines, SEO copywriting, transitioning from a day job into freelancing, moving my business overseas (from Australia to the US), growing my business around young children.
Here are some shows I've been a podcast guest on.
Oh. And there have been some awards and almost awards.
Oh my gosh... you're still reading? Go read a blog!