Writing copy for charities and non-profits is something I’ve dabbled in. When I was first offered the work to write long, direct mail letters for the Australian Conservation Society, I panicked.
I didn’t know anything about charity copywriting!
How much should I charge? Should I do it pro bono? Was it really all that different from ‘regular’ copywriting?
If only I’d had this podcast to listen to.
In this episode of the Hot Copy podcast, Kate and I grilled charity and nonprofit copywriter, Andrea Rowe, all about this niche of copywriting. The tips, the tricks and how to get in.
We talked about:
- The types of clients Belinda, Kate and Andrea have worked with
- The differences between writing for charities and regular commercial copywriting
- Should you charge a different rate?
- Why charities love direct mail
- Scriptwriting tips for charity videos
- How to tug the heartstrings without being melodramatic
- How to identify the value proposition
- Tips for newbie charity copywriters
- Resources to help you get started
Listen to the show
To listen to the show on iTunes (search for Hot Copy), Stitcher, or the Hot Copy podcast website.
Take me to the Hot Copy website
About Andrea
Andrea Rowe is a copywriter and campaign strategist helping not-for-profit organisations and social enterprises increase awareness, attract supporters and retain donors. She also helps coastal and government organisations create engaging words and identify tactical approaches for PR and fundraising campaigns, digital and website content and community report and grant writing.
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Oh and big hugs to ‘Jody Carey’ for the lovely testimonial.
Here’s just one of the gold nuggets from Andrea:
Happy listening!
Belinda and Kate (your Hot Copy hosts)
