How many blog posts do you read each week? Quite a few?
How many do you leave a comment on? I bet it’s only a small fraction of the posts you read.
Did you realise that commenting on blogs will actually improve the number of readers for your own blog? In fact, I think you’re a fool if you want to grow your blog and you don’t have a blog commenting strategy.
Most blogs have an open comment section where you can leave your thoughts. It’s a chance to engage with the blog author and interact with other people interested in the same topic. Sometimes, the discussions in the comments end up being more interesting than the blog itself!
When you leave a comment on a blog post you are essentially showcasing yourself. It’s a fantastic way to share your knowledge and experience, engage with new audiences and get them interested in your opinion. If they like what they read, they’ll follow you back to your own blog. Et voila! New readers.
How to leave a great blog comment
If you really enjoy a blog post, it’s lovely to let the author know but just saying “Great post” is a bit of a waste. Actually, it’s a big waste. If you want to stand out then you need to put some thought into your comment.
Tips for leaving an attention-grabbing blog comment:
- Tell the author how you’ve applied their advice and what results you experienced.
- Point out anything that really surprised you or that you learned from the blog post.
- Add some information that wasn’t included or offers a new angle on the topic.
It requires some thought but the results will be worth it. You’ll build your profile, you’ll network with people with similar interests and you’ll increase the traffic to your own blog. Each time you leave a comment, you’re also getting a valuable backlink to your website or blog.
A blog commenting strategy is easy
- Identify blogs that share similar audiences with your own blog – or that you know your target audience reads.
- Set aside some time to read their posts, and leave a well thought out comment at least once a week.
For just an hour or two per week, you will get a much greater payoff. Readers (and blog authors) will begin to notice you and you will see the results back on your own blog.
Do you have a blog commenting strategy? Or do you simply jump in when you have something to say?
The Copy Detective
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