Ok. Obviously I don’t mean that you need a little about The Copy Detective on your website or blog (although that would be nice wouldn’t it?).
When I say About Me, I mean about YOU and I’m referring the About page on your website or blog.
As a copywriter I’ve chatted to many clients who would prefer to skip this critical page altogether citing, “oh no one will be interested in me” and they couldn’t be more wrong.
The About page is possibly one of the most important pages on your website after the homepage and that’s not just because it’s usually the most visited, which it is. This post will tell you why. Oh and what you should say.
The first step in planning the content for your website’s About page is understand why people visit the page in the first place. Your blog reader or potential customers simply want to know:
Who you are
Don’t be afraid to put a name and a face to your blog or business and remind the reader about your unique selling proposition (what makes you different).
That you know what you’re talking about
Include information about your expertise, your background, why you got into business and what drives you to continue.
That you understand where they are coming from
While you need to include enough details about your expertise make you credible, your About page shouldn’t be a chronological story of your life. As with all good copywriting, rather than talking about yourself talk about your reader. You can do this by linking all your expertise back to how you can help the reader with their particular issues.
Be reminded about what to do next
Take advantage of the traffic and include a call to action to gently (or not gently) remind your reader what they should do next. Read your latest blog post, or get a quote, or download your super duper report. Whatever it is make sure you end your page with an action.
Remember: Your About page gives you a chance to tell your story and (listen up now because this bit’s important) it’s your story that will give your reader the opportunity to develop a connection with you.
So go and take a look at your About page now. Have you checked those points off? Do you think there is room for improvement or perhaps you disagree. Let me know!
The Copy Detective