Let me guess. You’ve landed a client who’s hired you to write all their blog posts. Hurrah! Way to land the gig! We both know that freely sharing knowledge and experience in a helpful and transparent manner – on a blog – will attract paying customers to a business (including your copywriting business by the […]
Living as a freelancer: 5 mistakes to avoid if you want to get paid
When I first started out as a copywriter, I did everything I could to make a name for myself. There was a lot that I didn’t know and I didn’t fully understand the business side of freelancing – at first. It was tough to build a reputation as I also had to learn how to get […]
Want to boost your credibility? Get specific or get out.
Making vague promises in your copywriting is easy but they don’t do much for your credibility. In fact, watered down statements water down your reputation, as savvy shoppers are naturally suspicious at the lack of detail. “What are you hiding?” they ask. Being specific in your copywriting might mean that you don’t get to talk […]
7 easy fixes to reduce your website bounce rate
Most people go to a lot of effort to make their homepage a welcoming entrance for first-time visitors. And that’s a good thing! But in reality, many – if not most – of your first-time visitors will bypass your homepage and enter your website on an interior page via a link from another site or […]
7 productivity tools my business can’t live without
If you’ve been following me or reading my stuff for any length of time you will have heard me reference productivity. I am always trying to get more done in less time and I loooooove me some productivity tools! This post is a snapshot of the suite of applications and tools that help me live […]