These aren’t just productivity apps. These apps are making me smarter, more organised and a bit groovier. OK, I can’t really back that last one up. Teux Deux – task list I love the process of task management. Seriously. OK, I might be a bit weird, but I love the process of organising and the feeling […]
Why people aren’t buying from you – and how to get the sale
Let’s pretend that someone is looking for exactly what you have to offer and finds your website. They can afford you. They are in a buying mood. Just for giggles, let’s say they have to purchase by the end of the day. But they don’t buy from you. Why? The truth is, your website must […]
Tight copywriting: What is it and how can you get it?
If you want your copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’ really mean? Imagine your copywriting as a wet towel. You have to wring out all the excess water before you can use it, and that’s what ‘tightening’ your copywriting is. […]
Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned
I’ve been writing quite a few email marketing campaigns recently. Campaigns ranging from directly promoting services to reaching out for referral business. I thought it would be useful to share some of the copywriting techniques I apply to write successful email marketing – and by successful, I mean noticed, opened, read and responded to. These […]
My foolproof method for brainstorming blog ideas on boring topics
Let me guess. You’ve landed a client who’s hired you to write all their blog posts. Hurrah! Way to land the gig! We both know that freely sharing knowledge and experience in a helpful and transparent manner – on a blog – will attract paying customers to a business (including your copywriting business by the […]