If you want your copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’ really mean? Imagine your copywriting as a wet towel. You have to wring out all the excess water before you can use it, and that’s what ‘tightening’ your copywriting is. […]
Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned
I’ve been writing quite a few email marketing campaigns recently. Campaigns ranging from directly promoting services to reaching out for referral business. I thought it would be useful to share some of the copywriting techniques I apply to write successful email marketing – and by successful, I mean noticed, opened, read and responded to. These […]
My foolproof method for brainstorming blog ideas on boring topics
Let me guess. You’ve landed a client who’s hired you to write all their blog posts. Hurrah! Way to land the gig! We both know that freely sharing knowledge and experience in a helpful and transparent manner – on a blog – will attract paying customers to a business (including your copywriting business by the […]
Living as a freelancer: 5 mistakes to avoid if you want to get paid
When I first started out as a copywriter, I did everything I could to make a name for myself. There was a lot that I didn’t know and I didn’t fully understand the business side of freelancing – at first. It was tough to build a reputation as I also had to learn how to get […]
Want to boost your credibility? Get specific or get out.
Making vague promises in your copywriting is easy but they don’t do much for your credibility. In fact, watered down statements water down your reputation, as savvy shoppers are naturally suspicious at the lack of detail. “What are you hiding?” they ask. Being specific in your copywriting might mean that you don’t get to talk […]