I’m often asked about copy decks. What are they? What does one even look like? I’m often asked about copy decks. What are they? What does one even look like? And there’s no judging from me as I asked the same questions as a new copywriter. But when I’m asked something more than twice, it’s […]
The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)
It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that let me know when a potential customer and I aren’t right for each […]
Why your writer’s block isn’t real (and how to get unstuck)
You’ve read the headline and you’re shaking your head. You know writer’s block is real. You’ve experienced it, haven’t you? Staring at your page or your screen with your brain giving out nothing but static, as if it’s a detuned TV on full volume. Well, I’m here to tell you that those moments are not […]
Lies in copywriting: Hyperbole vs Realism
If I’ve been asked once, I’ve been asked a million times… how much should you inflate claims to draw people to your marketing? Okay. Maybe not a million times. More like 10 or 11. Okay. Twice. I’ve been asked twice. So how much should you inflate your marketing? Will exaggeration and hyperbole get the right […]
Pointing out typos: Your duty? Or not your job?
Ah, typos. I don’t know how you infect my writing. But you do. I’ve published several blog posts about proofreading. Like this 4-stage strategy to error-proof your copywriting, how to catch typos and the impact poor spelling is having on your business. If you look carefully, you’ll notice that I didn’t write any of them. […]