Being a freelance copywriter is awesome. I love to write and I get to control my work. But that’s not the whole picture. Sometimes, I’ve written so much that I’m spent. I’m burned out and in a creative funk. Over the years I’ve tried to prevent that state of affairs. I actively work on my […]
Hindsight view of essential tips and tools for startups
Starting out as a freelancer or small business is a rush. A rush of enthusiasm… and uncertainty. You have your passion and your skill but what about running a business? When I founded Copywrite Matters, eating lunch at my marketing job desk, I knew almost nothing about running a business. I’d seen them run, of course, […]
Startups guide to writing your own website copy
Starting a business can be a rollercoaster of feeling excited, terrified, and overwhelmed. While it’s easy to understand the benefits of outsourcing to a specialist, not many startups have the cash to splash. I know I didn’t. So we dig in and skill up, doing many things ourselves. We’re the sales person, accounts manager, […]
The complete guide to profitable copywriting quotes (when you’re using a subcontractor)
This is a guest post by Sarah Moore of New Leaf Writing. Take it away Sarah! In the fuzzy land of Would Be Nice, using subcontractors is an amazing way to make money in the background. You’d chat briefly with dream clients before handing off a project. After that, you just skim the perfect work […]
How to write an About page for a brand (not a person)
I’ve talked about writing a compelling About page before. It’s an important page on your website – regardless of whether we’re talking about a solo-run small business or a multi-national corporation. Your website (or blog) About page should tell a story that helps someone connect with your business. And it’s that connection that will tip them in […]