So you’ve written your blog post or web page and you’ve been keeping Google in your sights.
You’ve been using those keywords [CHECK] while being mindful of not sounding like a spambot [CHECK].
At one stage or another you probably got really into your topic (which is awesome) but now you’re not sure if your blog post (or web page) is still SEO friendly. Could you optimise it a little more? Should you?
Well, hold on to your keywords. This is going to be good.
Last week I shared how I got to Google’s page#1 for some really high level keywords (copywriter and copywriting). Once I write a blog post or webpage I do spend some time optimising it.
This is what I do….
But first… optimisation? What?
Optimisation is the process of editing your copywriting for maximum search engine return. Even with Google’s constant algorithm changes, you still need to use your main keyword frequently within your copywriting.
Remember, search engines really aren’t that clever and they rely on certain signals to work out what your web page is about. One of these signals is the most frequently used words on the web page.
Introducing… *drum roll* Wordle.
I’ve talked about Wordle before but I wanted to mention it again because it’s just that awesome. Wordle is simplicity as its most brilliant and it’s a great tool to help you get a feel for whether or not your optimisation is on track.
It’s a free online tool with a very simple interface. You simply plug some text in and Wordle creates a word cloud with the most frequently used words in a larger font.
Wordle doesn’t consider any of the finesse of SEO copywriting but it will give you a quick indication of whether or not your keyword is hitting those frequency hot spots.
Quick tips about using keywords
1. You don’t have to be exact.
Exact is better but some of the terms people type into search engines are almost impossible to use in a sentence. Use keywords individually (and frequently) and you’ll still be in front.
Never compromise the quality of your copywriting.
The key is …. and this is important so get off Twitter for a minute …. the key is to use your keyword as often as is natural, not as often as possible.
2. Don’t target lots of keywords on one page
If you try to target more than 2-3 keywords on a page, you will confuse Google. You are better to choose 1-2 main keywords to focus on then use other related keywords in the course of your writing.
Keep it simple. Keep it clear.
Learn more SEO copywriting tips
Now this is kind of jumping into the middle of the optimisation process. If you’d like to step back a little and learn some tips on:
- Finding the right keywords
- Finding opportunities to use those keywords
- When to call ‘time’ on your optimisation
…. then you might be interested in an SEO copywriting tutorial I’ve created with Grassroots Internet Strategy.
It’s a 25-minute SEO accelerator showing you how to optimise your own business website and blog posts and to create content that is loved by your readers and by search engines.
After watching the tutorial you will know how to tell if your website or blog is well optimised and the trick to writing optimised (SEO) copy without gambling with your brand.
Easy peasy. Find out more and buy it while you’re there.
The Copy Detective