“I feel so ill but I have deadlines to meet.” Sound familiar? If you’ve ever experienced a nasty cold or flu, a face-slapping hangover because you forgot you’re not 20 or you have to step away from your business due to a planned stay in a hospital, your copywriting business needs to go on. Or […]
Hot Copy Archive
Dig into the archives and find copywriting gold.
It’s time for a Scooby-Doo flashback! Darren Rowse, globally renowned blogger and speaker, was one of the first people we interviewed on the podcast. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we […]
Writing copy for charities and non-profits is something I’ve dabbled in. When I was first offered the work to write long, direct mail letters for the Australian Conservation Society, I panicked. I didn’t know anything about charity copywriting! How much should I charge? Should I do it pro bono? Was it really all that different […]
Being a freelance copywriter is awesome. I love to write and I get to control my work. But that’s not the whole picture. Sometimes, I’ve written so much that I’m spent. I’m burned out and in a creative funk. Over the years I’ve tried to prevent that state of affairs. I actively work on my […]
The horror of the blank page. The overwhelming uncertainty you can face before you begin a copywriting project. You ask yourself, “Where do I begin?” Those moments can be overcome with the help of copywriting formulas. Exceptional copywriting is not a paint by numbers process but copywriting formulas give you a place to start and […]