Hot Copy E62: How to find a differentiator worth shining a spotlight on

You're not a snowflake nor is your client but that doesn't mean you can't be different.

As copywriters, we hunt for our clients’ uniqueness. And our own. We all want our business to be a unique snowflake that stands out from the crowd and draws clients like flies to a honeypot.

Is it possible to be unique in the modern business landscape?

In this episode of the Hot Copy podcast, Kate and I call out uniqueness as a marketing myth. But we don’t leave you hanging.

We share some techniques to uncover the distinctive superpower of a business – yours and your clients’.

Tune in to learn:

  • Why uniqueness is a myth
  • Our 6 tips to find a superpower that no one else talks about
  • Why pencils are better than pens. Or is it the other way around?

Listen to the show

To listen to the show on iTunes (search for Hot Copy), Stitcher, or the Hot Copy podcast website.

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Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! 

Thanks to Lizzcluk (Laura) from Australia for leaving us a five-star review of the show.

Hot Copy meme about uniqueness. Is it a myth?

Happy listening!

Belinda and Kate (your Hot Copy hosts)

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