As copywriters, we hunt for our clients’ uniqueness. And our own. We all want our business to be a unique snowflake that stands out from the crowd and draws clients like flies to a honeypot.
Is it possible to be unique in the modern business landscape?
In this episode of the Hot Copy podcast, Kate and I call out uniqueness as a marketing myth. But we don’t leave you hanging.
We share some techniques to uncover the distinctive superpower of a business – yours and your clients’.
Tune in to learn:
- Why uniqueness is a myth
- Our 6 tips to find a superpower that no one else talks about
- Why pencils are better than pens. Or is it the other way around?
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Thanks to Lizzcluk (Laura) from Australia for leaving us a five-star review of the show.
Belinda and Kate (your Hot Copy hosts)