When I started out as a freelance copywriter, my eagerness to help prospective clients shone brightly right from our initial meeting. This eagerness and excitement spread to them and they would ask me for a quote.
I would send through a written copywriting quote.
And then … nothing.
This would happen again and again, and I just didn’t get it.
Finally, I realised that it wasn’t my price killing my conversion rate. It was how I presented that price.