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It’s for a special offer for linen by a local linen company! It’ll be the landing page after a Facebook ad that targets people who “like” sewing. Only about 1000 words.
OH and I’m trying to beat their existing sales page. If this converts better than what they’ve got, I’m on for more! SEND ME YOUR GENIUS.
Here’s Google Doc link, feel free to make comments in it:
https://docs.google.com/document/d/1k9myd3FbGi4fjlpA5dTcy4ZIgIKGniVDoICoH2HLvCo/edit?usp=sharing
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I’m not up to sales page training yet. But are you going for PAS? I do like how you’ve agitated the pain here:
….But wait. You’ve tried linen before. And it wasn’t a dream. It felt stiff and starchy. There was no way you were making anything with it but some curtains, maybe. You spent hours trying to get it to soften up….but then it shrunk in the wash… or fell apart. Oh, and hello endless, stubborn wrinkles.
Then there’s the time you ordered linen online only to have it arrive, well, as limp as wet paper. C’mon. You need a fabric that can hold its shape and take dye and embroidery well. If you can’t make a fabric your own, then what’s the point?
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I was wondering what the Facebook ad copy is. Like does the Facebook ad copy line up with your headline? Does it line up with your one big idea, one offer etc.?
I am guessing that the conversion rate may suffer if the ad copy and the sales page headline is inconsistent.
Also, testimonials would be great as social proof.
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