May 31, 2019 at 7:50 AM #20958
This is NOWHERE near Zoe’s level of expertise!
I’m writing this on an iPad while on the road … fun.
Based on my website (KathieYork.com)
Exercise 1: 1-3 keywords for my About, Landing, and Services pages (pages 1-2 of exercise)
– ‘ABOUT’ PAGE = variations – proofing, proofreading, proofer. Also, ‘writing,’ AND something I carry through the site: ‘a curacy and clarity’ for text … the EXACT phrasing people gave me while I was researching for my online course! (The second time someone said it, I thought it was a fluke. By the third time, I knew I was onto something.)
– LANDING PAGE = ‘accuracy and clarity,’ again + proofreader
– SERVICES PAGE = ‘accuracy and clarity,’ proofing, editing, website
Exercise 1: Advanced – Keywords for a sales page and for my blog posts
– SALES PAGE – since they’re ready to buy, use ‘proofer,’’proofreader,’ and ‘writer.’
– BLOG TOPICS – my blog has moved to a substantial business tips presentation … weaving what I do into the mix as examples. (Gee … I wonder where I learned to do this?! ;->)
Categories for these blog posts are ‘Business tips,’ ‘Business builder,’ ‘Proofing,’ etc. Posts range from strategic management to creating non-overwhelm in your business life (sometimes, I make up words ;->) … with the occasional fun-with-the-English-language no one else is doing.
I promise, none of it is boring or tedious. Really! (Once I started down this path, I went from 2-ish followers on LinkedIn to stays steady around 200. Hmmmm.)
June 4, 2019 at 5:09 AM #21088
A quick note before I dig into the keywords. Your About page and your homepage are good places to put some keywords but these pages often have a lot of different topics… so make them about clarity and connection.
Don’t stress about the SEO side of things when you have specific services pages that really will benefit from your SEO loving.
With your landing and services pages keywords, ‘accuracy and clarity’ and ‘website’ are too general and could refer to any number of industries and services. You want keywords that are 2-3 words long AND LONGER.
The longer the keyword, the more specific you are and the more targeted the traffic you will attract.
When you’re thinking about your keywords, start with your services. Your research is to figure out what people are searching for when they need you.
I’m not sure what your brainstorming looked like but this is where I would start:
Help with proofreading
Help with editing
Proofreading and editing
Proofreading and editing services
Words that clearly describe what you do – and what people will search for when they are looking for your services. These words will be used by people who have a level of awareness about what you do. You can target less popular keywords by looking at what people are searching for when they need help – but don’t know what the solution looks like.
Choose one main keyword for your page then use 2-3 secondary keywords/synonyms throughout your copy.
Let me know if you have any questions 🙂
June 9, 2019 at 7:36 AM #21293
‘Accuracy and clarity with your copy’ (landing page) and ‘Accuracy and clarity in your written materials (services page) are directly from people I interviewed when I was building my course.
I was SO SURPRISED! When I asked their biggest problem with writing, several people used the exact terminology. How weird … they were on separate phone calls, not sitting in a group.
Not sure what else I could use for a person’s website. It is what it is :->
I focus on the strategic website assessments (proofing on steroids – ha), which is the service I provide beyond the accuracy and clarity of the words.
Thanks much for the brainstorming lists and the surrounding text.
I know that took a lot of your time.
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