January 26, 2019 at 9:08 AM #18262
Kate Jeremiah asked:
Do you write keyword optimised copy for every website or only if a client asks for it? I think I’ve put a few prospects off by asking which words they’d like their site optimised for. I don’t think they know what I mean.
I’m also working with a client who didn’t want to pay for keyword research so did their own. I don’t think they knew what they were doing. And it’s been to my detriment when writing the copy.
Belinda Weaver If a client has little or no focus on SEO then I’ll do some quick keyword research to see if there are any surprises when it comes to relevant phrases.
If they want optimized copy but give me nonsense keywords, then we have a discussion about what makes for good keywords and whether they want me to add some time to the quote to do that.
If they want great results but don’t want to invest in the right keywords, that’s a conversation about expectations from the Copy.
As a baseline, write for the reader first. If the keywords they gave you are nonsense, you’ll at least have good copy for the people who do get to the website!
Paul R Murphy Hi Kate. I know how that feels. I have realised after many clients have led me astray is to first find out what digital marketing they have done and how they established their current content and who wrote it.
From my experience, many business owners wont let on that they don’t know how to write copy and they may also have a poor understanding of digital marketing. Many will nod and pretend they know but most don’t fully understand it.
Qualifying the client on what they have done previously will give you a good idea of what they actually know. Hope this helps.
Paul R Murphy I always promote the SEO benefits with my copy. If it’s just a page that they don’t want to optimise then I suggest content without keyword research for SEO but there needs to be keyword research for target audience so there has to be some keyword research. I have 2 levels of prices for copy. 1 with keyword research and 2 without keyword research
Iye Iye Shay Hey Kate!
I completely empathise. I had this issue a couple of weeks ago actually and my clients were supposed to be quite SEO savvy.
Yes, I write keyword optimised copy for every website I do. I don’t offer non-keyword optimised websites as an option and I’ve never had a client refuse it so I can’t help much with that.
However, I *have* had clients offer up some strange keywords, because they don’t really understand SEO. In those instances, I’ve basically done my own research and gone with my findings instead.
One client wasn’t too pleased until I explained my reasoning (based on Belinda and Kate’s advice that we have to “sell our copy even to our own clients”. Pure gold).
In the end, the client was fine with it and I advised them to use their chosen keywords for blog content instead.
This has definitely been an issue for me too so you’re not alone! Hope this helps in some way!
Kate Jeremiah Iye Iye Shay Is your usual process to get clients to supply the keywords?
Iye Iye Shay Kate Jeremiah You’re welcome!
No, my process is to ask them in the brief whether they’ve done any keyword research that I can work with.
Most clients leave it blank, some give me random words they think will help, and a few give me useful keywords that they’ve clearly researched.
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