Case Study Copy Review

[annieoberParticipant]

Hi everyone!

I’m a new Confident Copywriter (!), and I’d appreciate some feedback on this case study I just wrote for a client, Iceberg RevOps.

They’re in the revenue operations space, helping SaaS companies improve their CRM data, processes and reports so sales, marketing and customer success teams work as one instead of in their own silos.

The case study is geared for the decision phase of the sales funnel. Most of Iceberg’s clients are referrals who are debating between outsourcing to a vendor like Iceberg or hiring a full-time employee.

This project made me realize I need the space to dive in and write in order to know what other questions I have for the client. But it seems like a no-no to go back and ask substantial questions post-brief. However, particularly for new and technical clients, I don’t always know what to ask regarding nitty-gritty details until I get deeper into the project.

Main concerns:
-Is the structure ok?
-Is it clear?
-Is it authoritative?
-Is the CTA good?

Thanks a ton.

Annie

Here’s the doc: https://docs.google.com/document/d/1RvTzJcjylN_Ryd6ZIm-sj4EgBpiK_5DLNp1_CBVCAbk/edit

[Kathie YorkParticipant]

Annie,

I’m not an expert on case studies, so I’ll leave that to others and learn right along with you!

Unless it’s “not the way it’s done,” I would suggest moving the “About” info upfront.

Otherwise, a quick glance shows grammatical stuff I would pick up as a proofer (i.e., ‘their’ instead of ‘its’ in the title at the beginnin, commas needed, etc.).

I like what’s here, but I can’t give you expert case study advice as someone in-the-know.

Suggestion: present this to the CC Facebook group!! Or, did I miss it there, somehow? I found that Cc-ers rarely come in here to use the forum 😔

[Belinda WeaverKeymaster]

Hi Annie, THanks for posting this and sorry I didn’t catch it sooner. I missed the notification in my inbox!

Thanks to Kathie for pointing you over to the FB group.

— Bill

[Author]

Posts