January 17, 2019 at 4:12 PM #18178
One of my accountability goals from the December coaching call was to write the first blog post for my website. I’ve done it – yay! But I’m super nervous about posting and sharing it (do these nerves go away??).
I’m wondering if anyone would be willing to have a quick read and provide me with some basic feedback, please?
I have spent way too much time writing and fussing over it. A fresh pair of eyes and some feedback will (hopefully) reassure me that it’s good enough to publish (eek!).
Let me know if the link doesn’t work and thank you!
January 18, 2019 at 11:34 AM #18186
Congrats on meeting one of your accountability goals Leeha!
The nerves do go away, which is why it’s important to keep writing and posting!
I’ve popped some started comments down here.
Warning: Ignoring these 7 website tips can cost your small business customers
>> I like the drama around this headline but you can make this more definitive by turning “may” into “will.
Warning: Ignoring these 7 website tips will cost your small business
A website is the global front door to your business.That’s why it’s surprising that many small businesses don’t have one. Accordingto the 2018 Telstra Small Business Intelligence Report, 48% of customers won’t consider a small business without a website. < < Great opening. Sourced stats are a fantastic way to boost the credability of your voice.
And only 51% of businesses with 2-4 employees have a website. It’s an even smaller percentage for sole traders. < < I would take out the "and" as this is a different thought to the idea that customers ignore website-less business. You could have:
The same report states that only 51% of businesses with 2-4 employees have a website. It’s an even smaller percentage for sole traders.
You might be thinking, ‘well that’s not me, I have a website’. But even if you’ve prioritised your online presence, the design and content on your website may not be achieving results. < < This last sentence feels a lot less conversational that the copy around it.
Scary isn’t it? The whole point of a website is to entice customers to step through your front door. Not have them clicking the back button and heading to a competitor quicker than you can say ‘holy toledo’.
If you want tostand out from your competition, it’s essential that your website is enjoyable and easy to use. < < I would remove this sentence so the paragraph keeps the thread of customers going to competitors through the next sentence, which talks about losing customers.
To avoid losing customers, check out these 7 website design tips for small businesses.
1. Get a website < < This first one goes against the earlier setup of the reader already having a website. If you want to keep this in, name the elephant... If you're reading this and you don't have a website, go and let me shares those stats with you again" (or something like that). Then state the importance >> If you don’t have a website, customers can’t find you. If they can’t research your products or services, your business will get left behind.
2. Well-designed and easy to use << Make your subhead styles consistent so they flow. I feel the points under this topic could be split into design and then message. I'd take out white space. Your subheads under here should also be consistent in terms of the style. e.g. "Have a mobile-friendly site" then "Too much text".
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