March 19, 2019 at 5:38 PM #19387
*Feedback* but no pressure- I know how busy everyone is. 🙂 I’ve uploaded my ‘About’ page for my new website. It’s been so hard (excruciating) writing about myself/my own biz! This hasn’t been SEO’d as yet, but if anyone wants to have a quick read, I’d love to know if anything ‘jumps out’ as needing attention. I know I can send this to Belinda Weaver for a formal review, but am saving the 1:1 for something else and wanted to follow up after the previous coaching call where my bio was dissected. Happy Monday 🙂
150319 About Page:
About the bird behind the words
Hi, I’m Elizabeth Bond, the copywriter behind Whirlybird Words.
I write marketing words for innovative businesses in regional Australia, freeing them up to get on with the real work of running their business.
LINK to SEO Copywriting page
Transform your business with the right words
Business owners often struggle to find the time, the resources or have the know-how to write effective and strategic content. However, crafting the right words builds trust, creates genuine connections with your customers, develops your brand and ultimately boosts your business’s bottom line.
I’ve been writing engaging and converting copy for large brands to small businesses since 2003- mostly in the technology, innovation, business, education and training, events, health and wellbeing, and creative industries.
With a background working in print and broadcast media, digital marketing, communications, social media, events and publicity, I bring a dynamic range of skills and expertise to every project- ensuring your business gets real results.
“I found Elizabeth to be insightful and dedicated. She is passionate about delivering a message and telling stories, and her enthusiasm is infectious.” -Jonathan Granek, Owner of Scotts Hub, 2018
Read more lovely words from happy clients here. LINK to Testimonials page.
I also have some bits of paper (but really, they’re pretty!):
• Post Graduate Diploma in Journalism
• Bachelor of Arts in Film and Media
• Certificate IV in Marketing
• Certificate IV in Training and Assessment
Growing innovative business in regional Australia, one word at a time
I’ve lived and worked in regional Australia most of my life, and understand the challenges regional businesses face. I’m dedicated to taking the overwhelm out of your marketing and genuinely committed to seeing your business succeed.
The beautiful thing about technology is, no matter where you live, you get exposure on the world stage. And this is why having the right words counts.
Click here to get in touch with me now.
LINK to Contact page
Have a look at my copywriting services or learn more about the writing process
LINK to SEO Copywriting page
Or if you just want to explore more, read the latest blog post or sus me out on the socials. LINK to Blog
IMAGE social media icons?
But wait there’s more- random titbits
1. As a kid I played dictionary games with my father and words have intrigued me ever since. Did you know ‘antidisestablishmentarianism’ is the longest word in the English language?
2. I live on a property by the beach with my two dogs Banjo and Maggie (office managers), on the spectacular Mid North Coast of NSW in Australia.
3. I enjoy drinking green tea. A lot of green tea.
4. I love sharing what I know. I once delivered a social media workshop to small business owners and got to sit in the Mayor’s high-backed chair and motion new local initiatives! LINK to Training page
5. I’ve taught English as a second language in Australia and overseas, and have to confess to taking great delight in sharing Australian slang and swear words.
6. Music, dancing, nature and laughter are my soul song.
7. I’ve been a qualified Tai Chi and Qigong instructor since 2003, but I’m still not Zen. However, I have fulfilled one of my life goals- to go to China and practice Qigong up sacred Taoist mountains with Masters.
8. I often get asked, why ‘Whirlybird Words’? Well the answer to that is not one for the kiddies. Hold on to your britches and find out why I called my business Whirlybird Words. LINK to What’s in a Name page
March 20, 2019 at 1:20 PM #19454
I don’t think you need the list of academic credentials….. I think fleshing out a succinct story about your love of the land (regional Vic) would be better than a numbered list. (Right now I feel like a real shit critiquing you cos my About page is still a work in progress too. It’s certainly a tricky one to write). Belinda is awesome at About pages she’ll steer you in the right direction I’m sure.
March 20, 2019 at 1:20 PM #19455
I’m not sure I’m even qualified to share my feedback 🤣 🤣 I know how hard an about page is to write, I swear I’ve tweaked mine so many times! I love the little personal insights and I can see how passionate you are about helping regional businesses. I agree with Charmaine about fleshing that out. My only real feedback is I found two sentences a bit tricky to read back to back – I think because they were both quite long ones…😊 They were the two under copywriting expertise. I hope that helps a little.
March 20, 2019 at 1:23 PM #19456
Hey Elizabeth, congrats on getting this page written! Here are some thoughts:
I agree about digging a bit more into your regional focus. I feel like this is where the real story is and the strongest point of connection.
I like you set the scene with the struggles and your credentials but I don’t think you need to list all those industries unless you only want to work in those industries… it’s actually a long enough list to go beyond a selection of niches and so, not as much value.
I like your line about having pretty bits of paper but you can summarise this list with something like:
I also have some bits of paper (but really, they’re pretty!) with a range of qualifications in Film and Media, Journalism, Marketing and Training.
When it comes to the regional section can you name a new challenges to make that opening sentence more concrete?
I’ve lived and worked in regional Australia most of my life, and understand the challenges regional businesses face. Loke, [example, example, example]. << This is where you can prove you understand the challenges. I would even move this above the "Transform your business" section as it's buried and it a really strong point of differentiation. Just a small change to your wrap up to that section: The beautiful thing about technology is, no matter where you live, you can get exposure on the world stage. But if you're going to get noticed, locally or further afield, your words need work hard. Really hard. << This more strongly connects the idea that they need for good copy in order to be noticed. Love the personal tidbits at the end (and it's tid not tit ;)). Some thoughts: I once delivered a social media workshop << I think the "once" is referring to the fact that you once sat in the Mayor's chair. That sounds like you only once delivered a workshop. Wrap up with another call to action 🙂
March 20, 2019 at 1:23 PM #19457
Hi Elizabeth, nice about page girrl – high five. I agree with Belinda about moving the regional Australia stuff closer to the top. And then the only other thing I’d fix is this sentence: “Business owners often struggle to find the time, the resources or have the knowledge…” It’s not reading right because the finding bit is still connected to the knowledge bit.
I’d go with something like: I’ve lived and worked in regional Australia most of my life, so I completely get the challenges rural businesses face. With everything else that needs doing, how are you going to find the time or the resources to write effective content? How are you going to learn the tricks of the trade that will build the connections and the trust your brand needs to boost your bottom line?”
P.S. I had a Banjo doggy too! Blue Cattle Dog. Best dog ever. He was so sweeet – used to share his bones with the chooks!
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