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Exercise 3.1
Melbourne agency is looking for new copywriters: Lyndal Philips

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The Roald Dahl guide to persuasive copywriting
PASO: How one letter can make the most effective copywriting formula even better
The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)
The four-letter word that’s crushing your potential DEAD
5 copywriting misconceptions that are flat out wrong (and how to correct them)

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