If you write copy for your business but you find yourself putting it off because:
- You don't know how to hook your ideal customers in
- You have ideas but they come out jumbled (needing a Rosetta Stone to decipher)
- Writing copy takes too damned long
- You don't know if what you write is any good
My new course, Everyday Copy, will help.
In fact, it will do more than just help. It will be your secret weapon to writing compelling and persuasive copy every single day.
From website pages and email sequences to social media profiles and brochures, this course will give you practical techniques and templates plus the support you need to make it part of your everyday toolkit.
We begin by stepping through how to write copy with:
- One reader
- One benefit
- One promise
- One Voice
- One Hook
- One offer
- One action
Then, we go through how to put these elements together for any type of copywriting as well as formatting, editing and tips to cut your writing time in half. Expert
Masterclasses to take the next step
Once you have the building blocks, I walk you through how to use them to write:
- About pages that convert
- Printed collateral (brochure, flyers, postcards and more)
- Email marketing (blogs, newsletters, nurture sequences)
- Sales and landing pages
With a bonus Masterclass on my spotlight system to stand out in a crowded market.
This course is put together so that you can dip in and out of lessons as you write specific parts of your copy, with examples and worksheets to help you implement what you're learning for your business.
And I'm there every step of the way with 8 x weekly calls.
Everyday Copy opens in... Feb 2021!
Who am I?
I’m not a fly-by-night-written-a-few-emails-and-decided-to-teach kind of copywriter. I’ve been writing copy for 10+ years, full time as a successful and in-demand freelance copywriter for nine of those years.
I’ve worked with hundreds (and hundreds) of clients of all sizes in all kinds of industries – from software products, insurance and financial planning to holiday packages, women’s shoes and plumbing. That doesn’t even scratch the surface!
I’ve written about products and services. I’ve written for SEO and for brand connection.
I’ve written websites, brochures, landing pages, slogans, directory listings, company and personal bios, blogs, email marketing, social media profiles, advertising, big fat ebooks and more. I’ve written pages and pages of copy and simple one-liners.
The point is that I’ve had a lot of variety come across my keyboard and I’ve learned the best copywriting techniques to get attention, create a connection and drive action.
Now, I've crafted this special course just for business owners who want to fall in love with writing money-making copy for their business.
Will you be one of them?