Become the copywriting super-hero your business needs in 2021.
An eight-week course that teaches you how to write better copy faster – but not just any copy.
Copy that sounds like you and sells your stuff
2020 dished out challenges like licorice jelly beans.
2021 isn't looking that much different.
Life is forever changed, but also the same. Your customers have challenges, and you have solutions.
But we all know it's not that simple.
While it's tempting to keep trying new tactics to increase your reach, boost your pipeline and up that all-important prospect-to-customer conversion rate, your business doesn't need MORE marketing. It's needs BETTER marketing.
That begins with your copy.
When you're speaking the right words to the right people you not only boost your sales, you create a rock-solid foundation on which your business marketing can build.
But let me guess how your copy gets written now...
You put it off until it must be written.
The email must go out… The newsletter is overdue…No one’s posted anything on social media for a while, so that needs to be done... You’re launching a new product, and it’s up to you to write the marketing…
So, you open a document and… the phone rings.
What are you writing about again?
The blinking cursor flashes at you with a mocking rhythm…
What do you even SAY?
(ARRRRGH!)
So, you begin.
You agonise over your word choices and the first paragraph takes ages. You actually quite like to write but this writing is draining your creative energy (and will to live).
This is when you wonder whether compelling, persuasive copywriting comes from divine inspiration or some kind of innate talent that few possess… And whether professional copywriters are just cut from a different cloth – a cloth that makes writing easy.
(Spoiler: NOPE.)
I'm going to bust some myths for you right now.
MYTH#1 Writing great copy requires TALENT (that you don't have)
I've never considered myself a writer. I didn't self-publish stories in the 4th grade or edit my school newspaper in high-school. I discovered copywriting in my second career change and it changed everything for me. I didn't know how to write high-converting copy. I learned it. And so you can you because...
Copywriting is a skill NOT a talent, which means anyone can learn it. I did. And you can too.
MYTH#2 You have to be great at grammar to write great copy
I'm going to share something with you. I'm not that great at spelling and quite terrible at grammar. Writing copy is so much more than knowing your conjunctions from your contractions.
Great copy is about understanding what people (really) want and how a solution can deliver that transformation. As a copywriter, I have to spend a lot of time researching the kind of information you already know.
- You know your product/service better than anyone else.
- You know your customers better than anyone else.
- You know your brand better than anyone else.
That makes you uniquely qualified to quite the copy your business needs.
MYTH#3 Talking about your business too much makes you salesy (Or worse… a spammer)
OOF. Did you feel that one too?
This is where we move past writing as a skill and into the head junk that holds us back.
The truth is: The more you talk about your business in between asking for sales, the less salesy you appear.
The way to stop feeling salesy is to help people connect with your purpose and your ethos, in between sales. Help them get to know you and the work that you do.
Then, when you let them know you have something to sell you’re not pushing your business onto a stranger. You’re sharing the logical next step to working with you to people who know, like and trust you.
That's the power of copy that really speaks to your audience.
Who am I to teach you?
I’m not a fly-by-night-written-a-few-emails-and-decided-to-teach kind of copywriter. I’ve been writing copy for 10+ years, full time as a successful and in-demand freelance copywriter for nine of those years.
I’ve worked with hundreds (and hundreds) of clients of all sizes in all kinds of industries – from software products, insurance and financial planning to holiday packages, women’s shoes and plumbing. That doesn’t even scratch the surface!
I’ve written websites, brochures, landing pages, slogans, directory listings, company and personal bios, blogs, email marketing, social media profiles, advertising, big fat ebooks and more. I’ve written pages and pages of copy and simple one-liners. I’ve written for SEO and for brand connection.
The point is that I’ve had a lot of variety come across my keyboard and I’ve learned the best copywriting techniques to get attention, create a connection and drive action.
I co-host the popular copywriting podcast “Hot Copy,” and I’m featured regularly in the media discussing copywriting, online marketing, productive business habits and running a business around family life.
As a copywriting coach and mentor, I’m all about building skills and confidence…yours!
FEATURED ON..
Introducing…
A copywriting course designed to help business owners like you write high-converting copy faster and easier than ever. But not just any copy – copy that sounds like you and sells your stuff.
This course is for you if...
You're the person taking charge of your business marketing. You're the one coming up with the ideas and setting the strategic direction. The tone of your brand... that comes from you.
You enjoy writing, but you want to be so good at it that you write the honey-pots your clients can't resist.
You’re a self-educator who is ready to devour bite-size videos and exercises with the excitement that comes with learning something that you have secretly always wanted to master.
This course is NOT for you if...
You’re a course collector who doesn’t take action. I love your enthusiasm to learn, but if Everyday Copy is nothing more than a login email, filed away, then an explosion in sales will always be out of your reach.
You HATE writing. Sorry.
I’m going to show you how to make writing great copy easy (like, really easy), but if writing anything seems less appealing than pulling out your eyelashes or drinking day-old tea (definitely the worse of the two)…then you’re much better off finding a super-duper copywriter to write copy for you.
The course definitely gave me more courage to bring more of my own personality to my copy.
I know that copywriting is central to any kind of business success and was going to be a skill that would just keep on giving in my business. It just seemed like a very, a worthwhile investment if I really do want this business to keep growing. And that to learn from you just was like a no-brainer.
I've done some copywriting training before, but [after Everyday Copy] I just feel more confident about what I am trying to do and what to include and you know, in terms of even ideas around structure and things like that to include.
I think the biggest change was really stepping into that space of thinking about when someone opts in as that example, and how to welcome them in to make a great impression. That was something that really landed differently for me.
And that also led on to me being braver with writing and including a get to know me series in my opt-in welcome and being a bit braver about bringing my personality. I wrote one about alignment and a shopping trolley with a wonky wheel... I remember thinking of you when I was writing that. So I think that you, your style and the course definitely gave me more courage to bring more of my own personality to my copy. I love that.
SHANDRA MORAN - The Transit Lounge
Here’s what you need to know about Everyday Copy.
11 modules. 30 lessons. Five masterclasses. Eight calls. Six implementation session. Two parties. Wh00p!
This is an eight-week ‘sprint’…that will set you up with the copy skills you need to explode your marketing for years to come.
You don’t need a lot of techie tools, whizzy funnel strategies, elaborate software or a bunch of bells and whistles to be persuasive. Writing great copy is about understanding the building blocks…then putting them together to help your customers.
You also don't need to buy another load of copy templates that make your copy sound like every other business who got the template - or the template creator, with their "hey lovely" style that definitely isn't you or their generic tone of voice that doesn't sound like anyone.
It begins with... The Rule of One
The course begins with seven modules sharing the techniques you need to
- Understand your one reader and what they need to move forward.
- Come up with one benefit that will truly get their attention.
- Craft your one promise to customers.
- Demonstrate that it’s a credible and trustworthy promise.
- Nail your one voice and make it readable and relatable.
- Write a headline with one killer hook.
- Lay down your one offer so that it smashes hesitancy.
Then, we put it all together
With modules on
- The structures that copywriters use to assemble all copy.
- The tricks to writing quick-scan copy.
- The editing process that will trim your copy into a lean sales machine.
- The steps that I use to write faster (and how a tomato timer will revolutionise how you work).
But that's not all.
I just loved this course, [Everday Copy] because it was for business owners...
Even though I'd been doing it [writing copy] for many, many years in my own business, I just didn't feel like confident that what I was doing was actually having the impact that I needed it to. I was writing copy in reaction to situations in my business and it was a time-consuming process. I was keen to know if there was anything that could make it easier. Less complicated, but also help me have more impact.
It has really made me do is stop and apply a bit more strategy to the content I write. I was getting stuck trying to write the copy to target everybody and I just wrote until I'd finished saying what I wanted. The course has made me think a bit more strategically about which copy I actually need and what my ideal client targets need from it.
It was also good to be held accountable and brainstorm together. I didn't love that in the moment, but I loved you for it once I'd achieved so much that in the session.
This was just the perfect course because it was for us [business owners]. One thing I loved was everything just being, bite-size like literally, I would log on and go, Oh yeah, I can. I've got time to watch these three little videos. I could not have hoped for anything better because knowing all this makes writing copy so much easier.
AMY GEACH - Allied Health Practitioner
Everyday Copy Alum
So, what your ROI on this?
When you invest in yourself, the game is rigged because you dictate the returns. If you view this course as an expense, rather than an investment – especially considering all the direct access you’ll have to me and the high value of the bonuses offered – then this isn’t for you.
However, if you’re ready to get serious, take massive action and send out copy that really connects and moves your customers, I’m going to do everything in my power to help you kick major copywriting butt.
To put your investment into context:
- A 5-page website (for a medium level copywriter) will come in $900-$1500
- A welcome email sequence will set you back $700-$1200
- Copy for a sales page will be anywhere between $1500-$5000
This is copy you can learn to write for 3 x $365.
All good courses come with a guarantee and this is no different. Introducing…
My LOVE IT OR LEAVE IT MONEY-BACK GUARANTEE
If after digging into the course for 14 days, you don't think this will give you the copywriting building blocks you need, let me know within 14 days of when you sign up – and I'll refund all your money.
You won't be able to access any further content, or the community, or the coaching but you’ll have your cashback. And that’s cool.
Here is my refund policy, all official-looking.
That sounds like you’ve got nothing to lose and everything to gain!
Give it a try.
I'm not just grab-bagging it any more. I have a plan...
I've got a process. I know to ask myself: Who am I writing this for? Why am I writing this? Where does it fit in my process? And what's next? That wasn't the case at all before the course. I was just emailing my list to let them know "hey, I'm still here. oh, and buy this!"
And I loved the course.
It was really stimulating to be working in a small group where everyone had a different business and approaching different sorts of problems. You got to see the techniques applied in different industries. Not to mention it was such a welcoming experience in a time where everything was just a total mess.
VIVIENNE KANE - Minute Man Print
Everyday Copy Alum
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