2020 dished out challenges like licorice jelly beans.
2021 isn't looking that much different.
Life is forever changed, but also the same. Your customers have challenges, and you have solutions.
But we all know it's not that simple.
While it's tempting to keep trying new tactics to increase your reach, boost your pipeline and up that all-important prospect-to-customer conversion rate, your business doesn't need MORE marketing. It's needs BETTER marketing.
That begins with your copy.
When you're speaking the right words to the right people you not only boost your sales, you create a rock-solid foundation on which your business marketing can build.
But let me guess how your copy gets written now...
You put it off until it must be written.
The email must go out… The newsletter is overdue…No one’s posted anything on social media for a while, so that needs to be done... You’re launching a new product, and it’s up to you to write the marketing…
So, you open a document and… the phone rings.
What are you writing about again?
The blinking cursor flashes at you with a mocking rhythm…
What do you even SAY?
So, you begin.
You agonise over your word choices and the first paragraph takes ages. You actually quite like to write but this writing is draining your creative energy (and will to live).
This is when you wonder whether compelling, persuasive copywriting comes from divine inspiration or some kind of innate talent that few possess… And whether professional copywriters are just cut from a different cloth – a cloth that makes writing easy.
The course definitely gave me more courage to bring more of my own personality to my copy.
I know that copywriting is central to any kind of business success and was going to be a skill that would just keep on giving in my business. It just seemed like a very, a worthwhile investment if I really do want this business to keep growing. And that to learn from you just was like a no-brainer.
I've done some copywriting training before, but [after Everyday Copy] I just feel more confident about what I am trying to do and what to include and you know, in terms of even ideas around structure and things like that to include.
I think the biggest change was really stepping into that space of thinking about when someone opts in as that example, and how to welcome them in to make a great impression. That was something that really landed differently for me.
And that also led on to me being braver with writing and including a get to know me series in my opt-in welcome and being a bit braver about bringing my personality. I wrote one about alignment and a shopping trolley with a wonky wheel... I remember thinking of you when I was writing that. So I think that you, your style and the course definitely gave me more courage to bring more of my own personality to my copy. I love that.
SHANDRA MORAN - The Transit Lounge
I just loved this course, [Everday Copy] because it was for business owners...
Even though I'd been doing it [writing copy] for many, many years in my own business, I just didn't feel like confident that what I was doing was actually having the impact that I needed it to. I was writing copy in reaction to situations in my business and it was a time-consuming process. I was keen to know if there was anything that could make it easier. Less complicated, but also help me have more impact.
It has really made me do is stop and apply a bit more strategy to the content I write. I was getting stuck trying to write the copy to target everybody and I just wrote until I'd finished saying what I wanted. The course has made me think a bit more strategically about which copy I actually need and what my ideal client targets need from it.
It was also good to be held accountable and brainstorm together. I didn't love that in the moment, but I loved you for it once I'd achieved so much that in the session.
This was just the perfect course because it was for us [business owners]. One thing I loved was everything just being, bite-size like literally, I would log on and go, Oh yeah, I can. I've got time to watch these three little videos. I could not have hoped for anything better because knowing all this makes writing copy so much easier.
AMY GEACH - Allied Health Practitioner
Everyday Copy Alum
So, what your ROI on this?
When you invest in yourself, the game is rigged because you dictate the returns. If you view this course as an expense, rather than an investment – especially considering all the direct access you’ll have to me and the high value of the bonuses offered – then this isn’t for you.
However, if you’re ready to get serious, take massive action and send out copy that really connects and moves your customers, I’m going to do everything in my power to help you kick major copywriting butt.
To put your investment into context:
- A 5-page website (for a medium level copywriter) will come in $900-$1500
- A welcome email sequence will set you back $700-$1200
- Copy for a sales page will be anywhere between $1500-$5000
This is copy you can learn to write for 3 x $365.
I'm not just grab-bagging it any more. I have a plan...
I've got a process. I know to ask myself: Who am I writing this for? Why am I writing this? Where does it fit in my process? And what's next? That wasn't the case at all before the course. I was just emailing my list to let them know "hey, I'm still here. oh, and buy this!"
And I loved the course.
It was really stimulating to be working in a small group where everyone had a different business and approaching different sorts of problems. You got to see the techniques applied in different industries. Not to mention it was such a welcoming experience in a time where everything was just a total mess.
VIVIENNE KANE - Minute Man Print
Everyday Copy Alum