“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey
As consumers get smarter, so too does the marketing. But rather than get trickier, the key to trust is to demonstrate transparency.
In this lesson, you’ll learn some techniques you can use to make your copywriting seem a little more trustworthy:
- Boosting the credibility of your words
- Different types of guarantees
- Credibility killers
- How to uncover the uniqueness of any business
Just make sure you use your new power for good!
Who goes there?
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