How to incite action after making a connection
Effective copywriting is copywriting that creates an action. It could be a sale, a subscription, a change in the way someone thinks or a specific emotional response.
This module is all about driving action.
Once you’ve hooked your reader in and you’re in their headspace you can set about leading them towards an action.
In this section of the copywriting course, we’ll build on the ideas in Module 1 and learn new techniques for:
- Hooking people in (with headlines and words that sell)
- Writing offers and guarantees
- Fast-tracking trust
- Writing calls to action
Who goes there?
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