“We often refuse to accept an idea merely because the tone of voice in which it has been expressed is unsympathetic to us.” – Friedrich Nietzsche
Talking about the tone of voice is exciting but before we can dig into voice, we need to understand the brand we’re talking about.
In this lesson, you’ll discover how the brand personality will inform your copywriting as well as a cracking story about unicorns.
Who goes there?
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