“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker
- Grabs the right audience’s attention
- Gets them to feel an honest connection with your message
- Motivates them to take action
If you want your copywriting to do all that, you need to understand what’s happening around your words (the instincts driving our actions).
In this first lesson, we’re going to uncover what your audience REALLY wants.