How to write copy that makes an honest connection with your reader.
The first module of the copywriting course covers some foundation skills such as understanding your target audience, extracting benefits that sell (the ones people actually care about), capturing the right tone of voice, how to write copy that focuses on the reader.
At the end of the module you will be able to:
- Understand why your audience might choose one thing over another and choose the best angle for your copywriting
- Extract compelling and meaningful benefits to appeal to your audience
- Write in a way that shows off your client at their best!
- Make your reader the star and hero of the story you’re telling
Shall we dig in?
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