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M0.3: Mistakes to avoid

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About Belinda Weaver

Belinda Weaver is a marketing and seo copywriter confidently walking the line between writing effective copy and creating an engaging brand personality. She shares her successful techniques for creating engaging brands through awesome copywriting. Click *here* to find out when her next Copywriting Master Class is open.

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Lesson shortcuts

  • Copywriting Master Class Dashboard Course
    • BONUSES: Recipes, swipes files and more Lesson
    • Copywriting Master Class: Call Schedule Lesson
    • M0: Before you get started Module
      • M0.1 Welcome! Lesson
      • M0.2: Mahoosive perks of the Copywriting Master Class Lesson
      • M0.3: Mistakes to avoid Lesson
      • M0.4: Wanna tour? Lesson
    • M1: Writing for the right audience Module
      • M1.1: What do your readers REALLY want? Lesson
      • M1.2: Where is their head at? Lesson
      • M1.3: How to extract benefits from features Lesson
      • M1.4: Customer centric copywriting Lesson
      • M1.5: Persuasive copywriting Lesson
      • M1.6: Brand personality Lesson
      • M1.7: Writing structures for varying the tone of voice Lesson
      • M1.8: How to capture the right tone of voice Lesson
    • M2: Offers and action Module
      • M2.1 Why do we even need a headline? Lesson
      • M2.2: Writing headlines that hook Lesson
      • M2.3: How do you choose THE ONE? Lesson
      • M2.4: An introduction to compelling offers: why they work and how to write them Lesson
      • M2.5: Unconditional offers Lesson
      • M2.6: Conditional offers Lesson
      • M2.7: Building trust in your copy Lesson
      • M2.8: Writing guarantees Lesson
      • M2.9: Uncovering uniqueness Lesson
      • M2.10: Writing calls to action that motivate action Lesson
      • M2.11: Call to action fails Lesson
    • M3: The writing process Module
      • M3.1: The copywriting brief Lesson
      • M3.2: Brainstorming and research Lesson
      • M3.3: Let’s get writing! Lesson
      • M3.4 Copywriting formulas Lesson
      • M3.5 Website copywriting Lesson
      • M3.6 Brochure copywriting Lesson
      • M3.7 Direct mail copywriting Lesson
      • M3.8 Email copywriting Lesson
      • M3.9 Advertising copywriting Lesson
      • M10: Editing for conciseness Lesson
      • M3.11: Formatting for readability Lesson
    • The End: A special BONUS for you! Module
    • BONUS: How to write an About page that converts
    • Coaching Calls + Webinars Module
      • Coaching calls: Sept 2019 Lesson
  • Learn SEO Writing course
    • Part 1: An intro to SEO Writing (only what you need to know)
    • Part 2: Matching keywords with customer intent
    • Part 3: How to SEO (SEO writing techniques)
    • Part 4: When to stop SEOing
    • Part 5: Wrap up and a bonus!

Coaching call archive

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