Oh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen). Then, they ask, how much will it cost? THUNK. You crash back to reality, and your stomach fills with stones. How much should you charge for copywriting? How long will the job […]
Hello, 2021.
Well, here we are. The last day of 2020. Tonight highlights the expectations of New Year’s Eve more than any other year. There’s so much hype and build up around New Year’s Eve and in reality, tomorrow’s going to be just the same as today. In fact, a big chunk of 2021 is going to […]
The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)
It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that let me know when a potential customer and I aren’t right for each […]
The four-letter word that’s crushing your potential DEAD
Some four-letter words have a lot of power. Good and bad. Words like… Love. Hope. Hate. Help. Fuck. Can’t. But there is another four-letter word that can destabilise everything about a person. About you. This word is used in a lot of introductions at conferences and it utterly undermines the person. It eats at their […]
Changing your business (and life) doesn’t have be a leap of faith. A safety net can help!
This week, I want to share a recent interview by Yaro Starak, creator of the Entrepreneur’s Journey. Sometimes, the idea of becoming a freelance copywriter (or any kind of freelancer for that matter) can feel like standing at the edge of the chasm in Indiana Jones, Raiders of the Lost Ark. You know the one where […]