Testimonials let you show off your awesomeness in a way that hopefully persuades potential clients to book you in too. How? Because testimonials demonstrate that you’ve solved real problems for real customers. And that’s what makes you more credible to prospective clients But only if you make them powerful testimonials. A simple “Belinda did a […]
Hot Copy E68: Copywriting in sickness and in health
“I feel so ill but I have deadlines to meet.” Sound familiar? If you’ve ever experienced a nasty cold or flu, a face-slapping hangover because you forgot you’re not 20 or you have to step away from your business due to a planned stay in a hospital, your copywriting business needs to go on. Or […]
“Me” or “We”: Is presenting a fake front more professional (to clients)?
When you start your own business you have to be pretty confident. You have to believe in your idea. You have to do your research. And you have to put in the hours to get the business running smoothly. At some point in all of this you have to make some decisions about how you will […]
Hot Copy E67: [FLASHBACK]: Darren Rowse: From blogger to entrepreneur
![Hot Copy E67: [FLASHBACK]: Darren Rowse: From blogger to entrepreneur](https://copywritematters.com/wp-content/uploads/2018/01/Darren-rowse-meme-300x300.jpg)
It’s time for a Scooby-Doo flashback! Darren Rowse, globally renowned blogger and speaker, was one of the first people we interviewed on the podcast. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we […]
The 5am project: launching new products in the dark
We all have the same amount of time. No one has more minutes in the hour or hours in the day. It’s how we make use of our time that can determine whether we reach our goals… or just keep up with our daily to-do list. I have two small humans who occasionally require my […]