Some four-letter words have a lot of power. Good and bad. Words like… Love. Hope. Hate. Help. Fuck. Can’t. But there is another four-letter word that can destabilise everything about a person. About you. This word is used in a lot of introductions at conferences and it utterly undermines the person. It eats at their […]
Changing your business (and life) doesn’t have be a leap of faith. A safety net can help!
This week, I want to share a recent interview by Yaro Starak, creator of the Entrepreneur’s Journey. Sometimes, the idea of becoming a freelance copywriter (or any kind of freelancer for that matter) can feel like standing at the edge of the chasm in Indiana Jones, Raiders of the Lost Ark. You know the one where […]
Insider tricks: How to write copywriting proposals that explode your client list!
I recently shared some tips on how to put together the figures for a copywriting quote. But what if I told you the price of your copywriting service plays just a small part in whether or not a potential customer says yes? A teeny tiny part in fact. Surprised? I mean, surely the price is […]
How to quote for copywriting: My experience is your shortcut!
Oh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen). Then, they ask, how much will it cost? THUNK. You crash back to reality, and your stomach fills with stones. How much should you charge for copywriting? How long will the job […]
Choosing a domain name? These 6 tips will land your ideal URL
When you’re choosing a domain name for your business you can feel like a kid in a candy store – overwhelmed with almost endless options and trying to figure out which lolly will taste the best. That’s until you realise that someone’s already emptied the jar of the lolly you really want – at which […]