Good marketing copy doesn’t have to be read. The words and message simply absorb into the reader’s brain, like osmosis. Okay. Yes. That sounds like BS but that doesn’t mean it’s not true. When your reader has to consciously read your words you’re on a countdown to losing them. Reading copy should be easy. […]
As copywriters, we hunt for our clients’ uniqueness. And our own. We all want our business to be a unique snowflake that stands out from the crowd and draws clients like flies to a honeypot. Is it possible to be unique in the modern business landscape? In this episode of the Hot Copy podcast, Kate […]
Whether you’ve designed one specifically or you have no idea what I’m even talking about, every website has a way to display a 404 error message. A what-the-what-now? 404 is the HTTP error message code. It’s “404 Page not found”. It indicates that although the client could communicate to the server, the server could not […]
Imposter syndrome. Ug. That sweaty, gut-wrenching feeling of being found out. Found out as the person who doesn’t actually know what they’re talking about. The person who shouldn’t be there. The fraud. If you’ve ever felt like you’re punching above your weight, you’ll understand these feelings well. I know them. I’ve felt them. Often. I […]
Another great coaching call. We talked about setting your rates, where to spend your marketing energy to bring the most work in, giving kickbacks (discounts) to regular referrers of work and networking to find regular referrers of work. Catch the replay!