We all have the same amount of time.
No one has more minutes in the hour or hours in the day. It’s how we make use of our time that can determine whether we reach our goals… or just keep up with our daily to-do list.
I have two small humans who occasionally require my time. Therefore, my copywriting business must keep pace with my available time, or lack thereof. BC (before children), I worked 6-8 hours each day and I packed a lot in. A lot of work and a lot of faffing about.
Now, I don’t have 6-8 hours of available work time in a week, let alone a single day. I can just about keep up with reviewing the work posted by students of my Copywriting Master Class, my content marketing of blogs and videos plus a minimum level of social engagement.
I’m keeping Copywrite Matters ticking over. Maybe you know that feeling?
And that’s been okay because I ditched corporate work to become a freelance copywriter so that I could work from home, around my family. I’m extremely aware that my little beasts will be big beasts all too soon.
But things are changing.
Ideas I’ve had percolating are starting to boil. I want to get more done. A lot more.
The challenge is when.
With limited child-free time at my disposal, I have decided to take rather a drastic action.
I’ve started getting up at 5am.
I can confirm that it’s both a horrible time and wonderful time to be out of bed. It’s cold and dark for starters. But it’s also quiet. So quiet.
And the truth is that I’m usually a little bit awake anyway. I’m not wide awake but I’m not asleep either.
By hauling my ass out of bed, I am not only giving myself some perfectly luxurious alone time to drink a hot cup of tea and meditate, I’m adding 6-7 hours to my weekly work time.
That might not seem like much but it’s more than doubling my work time during the week. More than double!
First, I wasted time
On the very first morning, I whipped my inbox into shape and caught up on notifications so that I could hit my usual work time (during nap time) with a clear deck. Sounds productive, doesn’t it? It felt productive.
I quickly realised that it was a monumental waste of my time.
What did I really achieve? Admin that I could actually do while cooking dinner! Was it worth getting up at 5am for admin? No way.
I decided that the work time I’m creating at 5am is only to be used for tasks that make my goals happen.
And I’ve set myself some ambitious goals this year.
I am running my Copywriting Master Class three times, not two. I’m writing and launching another copywriting course as well as launching my own exclusive writing and coaching membership. I feel a buzz of excitement just writing that. I’m also switching up my blogging and marketing in a pretty major way (more on that to come).
But to do all this, I need to chip away at an extremely long list of tasks.
So, I’m making time. And getting on with it.
Am I tired? Yes.
Am I so tired that it’s not worth it? Not even close. I am ticking things off my to-do list but I also have quiet thinking time to brainstorm and plan. That’s almost impossible to get in a house with two small (noisy) humans.
Will I do it forever? Maybe.
Maybe I’ll be one of those business people who, when talking about their insane productivity, explain that they get up at sparrow’s fart* and work while everyone else sleeps. That’s where I got the idea from, after all.
* very, very early.
The right motivation
The vision of my success excites me enough to keep going.
I don’t really want to get up at 5am and work but I do want to achieve what I’m setting out to do.
I remind myself of that when I contemplate hitting the alarm snooze. Or turning it off altogether.
And all this productivity is surprisingly addictive.
The truth is that if you can’t motivate yourself, you won’t be the success story you desire.
It helps to have a goal that excites you enough to make it happen.
I’d love to know what extra steps you’re taking to make shit happen for yourself.
Belinda (AKA The Copy Detective)
Before you go, my Copywriting Master Class is open again very soon. It’s not for the faint-hearted or course junkies. It’s an intensive copywriting course, more like a semester at university or college. It’s broad and it’s deep. It has homework.
It takes time and it takes effort.
The payoff? A solid foundation in the copywriting techniques and processes you need to write exceptionally effective copy, time and time again. And when you’re confident in your writing, you can start commanding higher rates.
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