Today we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites. In this pod, you’ll learn essential elements of your visual branding, design mistakes you could be making, how to work with designers to maximize your copy and more. If you […]
This is a guest post by the knowledgeable and crazy-talented Cathy Topping at Two10 Solutions. Have you ever sat down and worked out how much time you spend creating your social media graphics every month? Obviously that figure will very much depend on how many platforms you use, and how often you create new content to share. I’m willing […]
Too many businesses tick social media off their marketing ‘to do’ list, setting up snazzy-looking profiles and auto posting their latest blog post each week. But successful social media marketing is so much more than simply turning up and looking good. Social media marketing isn’t that different from going to a dinner party. Really. Tell […]
That’s right, baby. I’m back! If you’ve emailed Copywrite Matters in the past few weeks, you would have received an out of office message telling you the shop was shut (temporarily). Why? Well, I welcomed a baby girl to my world of words, Faraday Eleanor. Oh and I moved house.
Let’s pretend it’s the summer of 2006. You’re the director of marketing for a boutique youth clothing line that targets high school and college students, and you need a relatively cheap solution to reach them where they interact online. Your solution, and the solution of countless other companies, is MySpace. MySpace was doing massive numbers […]