My name is Belinda. I am an seo copywriter and I’m addicted to Wordle.
What’s a Wordle I hear you ask? Wordle is a free online application that generates word clouds from any text, blog or RSS feed you provide. A word cloud is a graphical representation of your text, like the one attached to this post. The words that appear most frequently are bigger and more prominent in the cloud. It’s pretty cool.
So why am I so obsessed with a little visual representation of my copywriting?
I first discovered Wordle through Glenn Murray and his ebook Practical SEO Copywriting – A DIY guide to writing copy for visitors and Google. Glenn is pretty much the SEO copywriter of choice, ranking number 1 for almost any search term related to finding a website copywriter or SEO copywriter.
Glenn’s ebook was absolutely instrumental in the development of my own SEO copywriting skills and it opens with an introduction about what SEO copywriting actually is. It was here that I first saw Wordle in action.
So when you paste text into Wordle you can instantly see which words are being referenced the most often. As an SEO copywriter, that’s exactly what I need to ascertain. In his ebook, Glenn explains that search engines aren’t that clever and they rely on certain signals to work out what your web page is about. One of these signals is the most frequently used words on the webpage.
So if you are trying to write some web copy that is optimised for a specific word or phrase, plug it into Wordle and you’ll instantly see how close you are. If you need to, you can go back to your copy and look for ways to fit your keyword in. I plugged this post in and this is what it came back with ….
Now I’m sure there are ways I could optimise this blog post a bit more, but I’m pretty happy with that. It’s important to remember that mindless keyword stuffing isn’t what you’re aiming for. You need to write copy for a human. After all, it’s not the search engines that hand over their credit card.
Now I have revealed my addiction, it’s over to you. Do you already use Wordle? How do you find it?
Let me know I’m not alone!
The Copy Detective