The most recent episode of my Hot Copy podcast is now live. Kate and I chatted to a chap called Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation.
His specialty is understanding how customers think and our interview focuses on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our copywriting.
I was VERY excited to chat to Sean as I (not quite) stalk him online and met him at the Authority Rainmaker conference in Denver in 2015.
He is super generous with his knowledge and this pod was no different.
Tune in to learn:
- How Sean went from cartoonist to author
- Essential elements of a good story
- How copywriters can integrate storytelling into everyday copywriting projects
- Types of stories to be avoided
- What signature stories are and why you should use them
You can also listen on:
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We read out a review at the end of each show. Oh and big hugs to Caroline for her review on Stitcher.
Nuggets from the interview:
Want to know what that’s all about? Listen in!
Belinda and Kate (your Hot Copy hosts)