You love to write, right? Words come easily (and they read well) but you know there is a secret sauce missing.

The knowledge that coverts words into sales.

When you’re faced with the task of writing sales copy that compels people to buy (register, subscribe or download), your mind goes blank. You don’t want to be pushy but you need your readers to take action. So you begin to write. And write. And write.

Now you have 1,000 words when you only need 100 (the ones that will deliver sales). 

Frustrated copywriter

You wonder, what next? How do copywriters write prose that makes a profit?

Want to know a secret?

You may think copywriters at the top of their game have their creative talent to thank. The truth is, copywriting is part creativity but it’s only a small part. A very small part.

About 80% of copywriting is technique and process.

When you know the framework for writing a website page, brochure, sales letter or advertising and you understand how to home in on the messages that matter, you will write copy that commands attention and action (just like copywriters at the top of their game).

Whether you want to write copy or you write copy now, this copywriting course will teach you techniques to create compelling, customer-focused copywriting and the processes you need to do it again and again and again.

But there is always the uncertainty that…

  • You’re actually not a good writer after all.
  • You don't know how to improve the skills you're learning, without clients
  • You don't have the time do a comprehensive course.

Are the odds stacked against you?

Let’s see what a new copywriter has to say.

Derek Etherton, Copywriting Master Class, Oct 2014

If Derek can do it with no writing experience, imagine what YOU can do!

Landing page breakerThis premium copywriting course is designed to:

  • Teach you the specific writing techniques behind copy that earns $$$
  • Enable you to write better copy, much faster than you ever have before
  • Propel your copywriting to a level that will command higher rates

The entire copywriting process covers:

  1. Understanding the business you’re writing about
  2. Knowing their audience and the best buttons to push
  3. Getting reader’s attention in a noisy, crowded marketplace
  4. Crafting an offer that people just can’t say no to!
  5. Reducing risk so they have nothing to lose
  6. Directing action that can’t be ignored
  7. Linking the headline and the call to action (writing actual copy)
  8. Editing like hell

And, for online copywriting,

  1. Optimising for SEO (to woo Google too)

Copywriting Master Class Owl

Average copywriting doesn’t sell and it won’t make your writing services so popular you are always in demand.  

In this value-packed online copywriting course you'll learn the strategies and tactics professional copywriters use to write copy that makes readers excited to take action (that action you want them to take) – whether that’s booking, downloading or handing over some cash. 

There are no sneaky, slimy sales tactics here. It’s all about understanding people and then choosing the words that will motivate them.

But learning is more than just ‘getting information’.

You can find all the copywriting techniques I explain on the internet. Seriously. But all that available information hasn’t helped you become a copywriter. 

Why? Because learning involves so much more. And everyone has a preference for the way they learn.

I prefer to read while others prefer to watch and listen, or participate in discussion.

The Copywriting Master Class brings all those elements together:

  • PDF lesson content – rich in detail and easy to understand
  • Video tutorials – professionally created and interesting to watch
  • Video slide decks – for visual prompts and notes
  • Worksheets and exercises – to help you apply your new skills
  • Forum – for feedback, questions and discussions
  • Coaching – lots of guidance and coaching from me

To help reinforce each new copywriting technique, there are also:

  • Easy-to-remember, quick tips
  • Jargon-busting explanations
  • Tonnes of examples from brands around the world
  • Case studies and stories
  • Templates
  • Check lists
  • And coaching. Lots and lots of coaching.

As I said, it’s not simply about making lots of information available to you in one central location (although you get that).

The premium Copywriting Master Class is about applying what you are learning and getting feedback on how you can improve.

As your copywriting coach I’m there to teach and nurture you as you learn and, most importantly, show you exactly what you need to do differently so your copywriting skills improve instantly.

  • Me. Belinda Weaver, creator of the Copywriting Master Class, copywriting coach and mentor
    I limit each intake because I work hard to make sure students walk away with the skills to be top-quality copywriters. That's my goal for every attendee.
    Me. Belinda Weaver, creator of the Copywriting Master Class, copywriting coach and mentor

Get info on costs and dates for the March 2017 course
(and first dibs on the VIP Launch Special)

I hate SPAM. You'll only get updates about the Copywriting Master Class. Pinky swear.

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What if you’re already a writer or a copywriter?

While the Copywriting Master Class assumes you don’t have any knowledge of copywriting and marketing strategy, the copywriting techniques don’t simply skim along at an introductory level.

Each explanation goes deep into the reasoning and application of how it works.

And most lesson worksheets offer you an additional advanced exercise so you can jump straight into the advanced work. Or, as your copywriting skills improve, you can keep testing yourself.

Jodi Gibson, Copywriting Master Class, Oct 2014

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Introducing…

The Copywriting Master Class

Premium copywriting coaching plus 16 value packed lessons delivered over 12 weeks. But it’s so much more than lessons about copywriting.

Sure, you will learn the framework of effective copywriting, starting with understanding the reader and keeping their attention all the way to making an offer that motivates action.

But this isn’t a collection of generalities. I will be sharing the copywriting formulas, templates, writing tips and shortcuts I use every day.

And that’s just the beginning.

Here’s an insight into what you’ll learn:

M2: Inciting action is what copywriting is all about. Module 2 shows you how.

  • Using secret words that pack a punch to get the right kind of attention.
  • The seductive offers that have buyers stepping over their grandmas to say yes.
  • Instantly creating the kind of trust you only had with your secret-pinky-swear-friend at school.
  • The surprisingly straightforward way to persuade readers to take the final step

M4: The last module pulls everything together for the best writing results

  • Avoid the terror of the blank page with my professional preparation techniques.
  • My detailed breakdown on how to write the most popular types of marketing.
  • Critical editing techniques that differentiate top copywriters from the rest.
  • Making your copy look so good, readers can’t help but keep reading.

M1: The first module puts you in the shoes of the brand and their customers.

  • How to get the hidden information customers don’t want you to know about them.
  • The simple 2-word question that uncovers benefits so good they stop people in the street.
  • What a unicorn can teach you about personality plus the only moments you should shift from formal to casual copywriting (and how to do it).
  • Making your reader feel like a star and your copy feel like a persuasive whisper in their ear.

M3: The third module steps daintily into the world of SEO.

  • Exactly what this SEO malarkey is all about (no fluff, no flimflam).
  • Tapping into the changing language of shoppers to find profit-generating words.
  • 4 straightforward writing techniques that optimise copy without readers even realising.
  • The clever tools SEO copywriters use to test their SEO copywriting.

Get the course outline and see what each lesson covers

Download the detailed course outline for a lesson-by-lesson breakdown

Download the course outline

Learn copywriting then accelerate with coaching

You'll learn the marketing theory behind the copywriting PLUS:

  • 124 super copywriting tips and hints
  • 184 examples of the techniques in action
  • 94 exercises to flex your new muscles

The PDF content is broken up into logical sections that make it easy to refer back to as you progress through the course AND after your finish! 

(VALUED AT $950)

Digestible chunks of lesson content (30-60 mins)

  • Go through each lesson in your own time and in the way you prefer, whether that's reading the lesson text or watching the video tutorials. Or both!

I recommend you do both to help cement your knowledge in place.

Plus stacks of BONUS material including:

  • Ultimate Headline Swipe File with 110 headline formulas
  • Power Words Mega File with over 300 power words to spice up your copy
  • An SEO copywriting cheat sheet to help you tick all the SEO boxes
  • Super sneaky word count cheat sheet with word count guides for different copywriting projects
  • Copywriting checklist for almost every piece of marketing
  • Super ad pack swipe file with world-class ads to inspire you!

(VALUED AT $250)

These are my secret weapons when it comes to writing exceptional copy, and I’m giving them to you. 

Me as your copywriting coach and mentor (<< the best bit!)

In the invite-only Master Class forum you can post your copy for unlimited reviews (by me) as well as your questions and challenges. I'll be there to guide, nurture and give feedback as much (or as little) as you need. 

This is how your transformation happens.

This is how you turn the information into the skill.

I give each student 16+ hours of coaching PLUS you'll also be invited to monthly live coaching calls and webinars - exclusively for Copywriting Master Class students. You can ask me anything on these calls so they are really, really valuable.

(VALUED AT $2200)

Access to a supportive copywriting community

As a member of this exclusive community, you will can build the network that helps your business grow! You'll also have access to monthly coaching calls and webinars plus the coaching forum where you can keep getting support from me and your fellow copywriters.

$360 p/year

Total value: $3760

When you complete the course you will have: 

  • A solid understanding of the science behind copywriting
  • Writing processes that will help you apply copywriting techniques with deliberate intent
  • An ultimate copywriting bible you can refer back to as you write (something all copywriters do).
  • A badge and certificate of completion you can show off to the world
  • A written recommendation from me 
  • The chance to be added to my list of recommended students to which I refer all my copywriting enquiries
  • Pieces you can use in your copywriting portfolio

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All good courses come with a guarantee and this is no different. Introducing…

My LOVE IT OR LEAVE IT MONEY-BACK GUARANTEEMoney back guarantee for the Copywriting Master Class

If after digging into the course for 30 days, you STILL don't think you'll walk away a better copywriter, let me know within 30 days of the course start day – and I'll refund all your money.

You won't be able to access any further content, or the community, or the coaching but you’ll have your cash back. And that’s cool.

Here is my refund policy, all official looking.

So just to make sure you’re clear, you get the first lesson within a few days of registering and new lessons regularly after that, for 30 days. You can participate in the forum discussions and at least one live coaching call. If you’re not impressed and you let me know within 30 days of your purchase date, you can call it quits. No hard feelings.

That sounds like you’ve got nothing to lose and everything to gain!

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What makes this copywriting course so good?

Students say the personal coaching element is by far and away the BEST part of this course.

You cannot learn to write profitable copy in a vacuum (unless you’re prepared to spend years gaining experience).

You need to apply the skills and techniques, then you need feedback on where you’re falling short and how to take the extra steps to greatness.Belinda Weaver Copywriter

That’s what the coaching element of this copywriting course offers. You get me as your copywriting coach, nurturing your skills and helping you to improve much faster than you could on your own.

The more you put in, the more I put in. I allow 16+ hours of forum coaching time for each student and 2 hours each month on the live coaching calls.

No minions. It’s ME.

That’s why I limit each intake. Once the Premium course is booked out you can only buy the Content-only version until the end of the registration period. Then, the doors close for another 6 months.

And students who use the coaching offers to improve their copywriting get a written recommendation from me and the chance to be added to my referral list of recommendation students.

Next… You get LIFETIME ACCESS to the course content, including access to ALL FUTURE UPGRADES.

Now that’s a big deal as I update the course content for each release of the course. I add resources, check lists, explanations and examples. As new stories and case studies become available, they get added as well. And you have access it to all.

Next… There are NO DEADLINES to get feedback from me.

This is another biggie. Other courses make you keep up with the lessons being sent and limit how long you have to get reviews and feedback. I don’t like courses like that so the Copywriting Master Class isn’t one.

The upshot is that your experience as a student is the same whether you start on day 1 or day 100, whether you do each lesson as it comes in or you have to take a break now and then.

For as long as the course is running, I am there for you. I am committed to helping you succeed as a copywriter.

Get info on costs and dates for the March 2017 course
(and first dibs on the VIP Launch Special)

I hate SPAM. You'll only get updates about the Copywriting Master Class. Pinky swear.
Janis Miao-Bryce, Copywriting Master Class, Feb 2016

What makes me the person to teach you?

I’m not a fly-by-night-written-a-few-emails-and-decided-to-teach kind of copywriter. I’ve been writing copy for 8+ years, full time as a successful and in-demand freelance copywriter for five of those years.Copywriter - Belinda Weaver

I’ve worked with hundreds (and hundreds) of clients of all sizes in all kinds of industries – from software products, insurance and financial planning to holiday packages, women’s shoes and plumbing. That doesn’t even scratch the surface!

I’ve written about products and services. I’ve written for SEO and for brand connection.

I’ve written websites, brochures, landing pages, slogans, directory listings, company and personal bios, blogs, email marketing, social media profiles, advertising, big fat ebooks and more. I’ve written pages and pages of copy and simple one-liners.

The point is that I’ve had a lot of variety come across my keyboard and I’ve learned the best copywriting techniques to get attention, create a connection and drive action.

And I’m sharing all that I know with students of the Copywriting Master Class.

Will you be one of them?

Caroline Anketell, Copywriting Master Class, March 2015

Get info on costs and dates for the March 2017 course
(and first dibs on the VIP Launch Special)

I hate SPAM. You'll only get updates about the Copywriting Master Class. Pinky swear.

Do you have questions? Like these?

 

Do I need to be a professional copywriter to do this course?

Not at all. The Copywriting Master Class has been designed for beginners but copywriters of all levels will find it extremely valuable.

You might have just started out as a copywriter but you’ve never learned the technical aspects of copywriting.

You might have been writing copy for a little while and you feel like your skills have stagnated (that is, you’re not getting better and you want to take your writing to the next level of awesomeness).

You might want to become a copywriter and start with a strong foundation of skills.

Whatever skill level you have right now, you will blast through your own expectations.

Do I need to have projects I can write about?

No. All the exercises contain client scenarios to write about, with all the information you need to complete the exercise. So you don’t need to BYO clients!

Do I need to attend live sessions?

Each lesson is available as content you can read through as well as recorded presentations (of the same content). You can also download the presentation slides to keep as notes. Oh – and you can access all the content when it suits you.

There are live coaching calls each month during which students can ask me questions about the course, their copy, being a freelancer, the copywriting industry ... these calls are the GOLD of the course!

“Thanks again – I felt really positive after the call. It's given me a bit of a motivation boost.” Derek Etherton

When does the copywriting course actually start?

Once you secure your seat you get INSTANT access to all the bonus material. After a few days, you'll be sent lesson 1 and you get stuck in! Then, you'll get a new lesson every five days.

So you can get started TODAY!

What if I can’t start straightaway? Can I still sign up?

Definitely. The Copywriting Master Class is a self-paced copywriting course so even if you’re not ready for a lesson when it becomes available, you can grab it when you are.

What if I fall behind? Is there a time limit on posting my homework for review?

There is NO time limit. WOOHOO!

You see, I get that life happens. You’ll have more pressing deadlines at one time or another, the kids will get sick, your internet will fail, you’ll take a holiday and sure as hell won’t study… But you can rest easy knowing you have lifetime access to the content and the community. That means whenever you post questions or your course work in the forum, I’ll respond!

Why do you limit the number of students you accept?

I dedicate a lot of time to helping Master Class students. I allow 16+ hours of forum coaching time for each student and 2 hours each month on the live coaching calls.

I limit the intake to make sure every student gets the attention they request.

What if I realise it's not for me? Can I get a refund?

It can happen. It hasn't happened yet but you can access the course materials for 30 days to decide if the Copywriting Master Class is for you. That means you get all of Module 1 – the PDFs, the videos, the exercises, everything.

LOVE IT OR LEAVE IT MONEY-BACK GUARANTEE

If you don't think you'll walk away a better copywriter, let me know within 30 days of the course start day – and I'll refund all your money. Money back guarantee for the Copywriting Master Class

Got more questions? Hit me up on masterclass@copywritematters.com.au

Get info on costs and dates for the March 2017 course
(and first dibs on the VIP Launch Special)

I hate SPAM. You'll only get updates about the Copywriting Master Class. Pinky swear.
Mellisa Ellis, Copywriting Master Class, March 2015

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