Hot Copy #56: The secret life of an American copywriter (Kira Hug)

We're talking about the numbers more, which i think is a good conversation.

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Where in the world are you writing from? I’m an Aussie in California. Kate is a Brit in Australia. Kira Hug is an American in, well, America. Are our copywriting lives different? That’s what we dig into in this new podcast episode.

About Kira

Kira Hug is a Brooklyn-based conversion copywriter who takes your copy seriously—but doesn’t take herself too seriously. In a past life, she worked with global brands like Estee Lauder and venture-backed start-ups like ActionableBooks.com. She’s also the co-host of The Copywriter Club podcast.

Tune in to learn:

 

  • How playing pirates helped boost Kira’s brand
  • How Kira got started as a copywriter and her biggest challenges early on
  • Where Kira writes
  • What character traits Kira thinks makes for a quintessentially American copywriter
  • Why Americans are so obsessed with conversion copywriting
  • Kira’s go to resources for conversion copywriting
  • Why Kate loves her naked chainsaw man

Listen to the show

To listen to the show on iTunes (search for Hot Copy), Stitcher, or the Hot Copy podcast website (where there are HEAPS of great resources and links).

Take me to the Hot Copy website

And thanks to Chief White Rabbit for a fantastic review of the show.

Pod 56 Kira Hug meme

Happy listening!

Belinda and Kate (your Hot Copy hosts)

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