If you caught some of my social media updates last week, you’ll know that I was in Denver for Copyblogger’s Authority conference. It was the BEST conference I’ve been to. Ever. And I can’t keep that kind of awesomeness to myself. So this post has some of my notes from almost every presentation. WARNING: It’s […]
The goal of content marketing is to keep in front of your audience, not in a pushy “here, here, come buy my stuff” kind of way; more of a “hey there, I just want to make your life a bit easier because I’m awesome” kind of way. But finding the time to write blogs, send […]
Let me guess. You’ve added a blog to your website because, well, that’s basic marketing these days, isn’t it? If you’ve got your head wrapped around content marketing, you did it for all the right reasons. You want to attract people to your business by freely sharing your knowledge and experience in a helpful and […]
That’s right, baby. I’m back! If you’ve emailed Copywrite Matters in the past few weeks, you would have received an out of office message telling you the shop was shut (temporarily). Why? Well, I welcomed a baby girl to my world of words, Faraday Eleanor. Oh and I moved house.
Content is the new online currency. Search engines reward brands that produce great content across a wide range of locations online. That’s what it takes to build a brand, to get found online, and to be valuable to customers and prospects. Although time-sensitive content has its place in a content strategy, evergreen content (content that […]