The call to action: Writing tips smart marketers know


Joanna Wiebe, conversion copy expert from Copy Hackers says, “Visitors who don’t click don’t convert.” Ain’t that the truth? You’ve probably heard the term ‘call to action’ mentioned when smart marketers talk about effective marketing. A call to action is a suggested action that guides people towards an outcome. You may want to evoke different […]

64 power words that add rocket fuel to your copywriting

63 words that sell for copywriters

Words that sell. As a copywriter, they are our bread and butter. Words that pique people’s interest, make them use their imagination and turn the ordinary into something worth paying money for. Copywriters can’t just consider factual and grammatical accuracy, rhythm and clarity of ideas – although all these things are important. To write copy […]