Planning challenge: 3 words to guide my business in 2016

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While I was lazily enjoying the aftermath of Christmas, completely in holiday mode, I began to think about 2016. I was enjoying my time off too much to consider any serious planning, but I pondered what I wanted my year to be like. I listen to a podcast called Happier (hosted by Gretchen Rubin), and […]

Persuasive copywriting: The art of turning words into money

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This is a guest post by Digvijaya Rau. Words are free, yet marketing copywriters use words to enhance the value of the products they sell. A marketing proposition expressed in terms of words shares certain similarities with a food recipe. Certain standards of ingredient-mixing are required to create an appealing dish. Ingredients need to be mixed […]