My story

My name is Belinda Weaver. I believe good copywriting needs to talk to people. Rationally and emotionally. When your words press all the right buttons, they can motivate action.

And great copywriting is all about action.

If you’re ready to improve the copy you write, and by that I mean raising the roof on the results you get from your copywriting, you’re in the right place.

What do I know about it?Belinda Weaver Copywriter

Well, before building Copywrite Matters into a successful copywriting business, I spent years developing and implementing marketing strategies. I took many campaigns from idea to execution before realising copywriting was the practice I enjoyed most.

Over the years I’ve learned what works and what doesn’t. As a copywriter, I used that experience to help my clients create unique brands — starting with their copywriting.

Now I share my proven techniques to help (wannabe) copywriters become in-demand copywriters. 


Well, I offer copywriting courses packed with content and value for money

I help unknot your copywriting problems with quick-fire consultations.

I also share heaps of free copywriting advice on The Copy Detective blog and the Hot Copy podcast.

Belinda Weaver - copywriter - and her dog
Me and my buddy, Fenris

But who am I, really?

My days are made up of writing, changing nappies, cuddling my dog, reading blogs, finding socks, cleaning up mess, recording presentations, preparing meals, singing loudly, sending love notes to my husband, adding to my list of great big ideas and complaining about poo.

I’m a massive Dr Who fan. I love yoga, the idea of long-distance running, sci-fi movies and a good read. Sounds bit nerdy, doesn’t it? But it’s true.

Here are some other things about me you might find interesting… or not.

I love the challenge of change.

My business, Copywrite Matters is helping me live the kind of life I want to live without having to compromise my career or my ambitions. You can hear more of my story on this podcast interview with Yaro Starak.

Are you a copywriter looking to tick those kind of boxes in your life?

If the answer is yes, let me know. Have a look around… I hope you like what you find.



The Hot Copy podcast Hot Copy copywriting podcast logo

The Hot Copy podcast is a collaboration between seasoned Australian copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs.

All focused on helping you become a better copywriter.

Tune in on the Hot Copy website, iTunes or Stitcher.

Introducing…. The Copy DetectiveThe Copy Detective

I mentioned sharing lots of free copywriting advice and The Copy Detective blog is overflowing with it.

The Copy Detective regularly shows copywriters and business owners how to write in a way that reaches, connects and, most importantly, engages with customers.

If you write copy or create marketing for your own business, or for other people’s (and you love a new approach to an idea), tune in to The Copy Detective blog.

When you subscribe you get an awesome free cheat sheet with my 20 best copywriting tips.

Oh. And there have been some awards and almost awards.

BAB14finalist  The Copy Detective Top 20 Best Business Blogs by Smart Company