I believe good copywriting needs to talk to people. Rationally and emotionally. When your words press all the right buttons, they can motivate action.
And great copywriting is all about action.
Well, before building Copywrite Matters into a successful copywriting business, I spent years developing and implementing marketing strategies. I took many campaigns from idea to execution before realising copywriting was the practice I enjoyed most.
Over the years I’ve learned what works and what doesn’t. Now I share all my experience as a copywriter via copywriting courses, consultations and guest speaking.
If you’re ready to start improving the copy you write, and by that I mean lifting the quality and the effectiveness of your words, you’re in the right place.
Have a poke around. There is plenty of free stuff to whet your appetite.
Like a free 3-tip copywriting course of video tutorials explaining my top three copywriting tips and how to rock them in your copy.
What else… I’m a massive Dr Who fan. I love yoga, the idea of long-distance running and a good read. Sounds bit nerdy, doesn’t it? But it’s true.
Introducing…. The Copy Detective
The Copy Detective is a copywriter on a mission. A mission to banish Welcome To My Website from the world of online marketing. Oh yes!
The Copy Detective regularly shows copywriters and business owners how to write in a way that reaches, connects and, most importantly, engages with their customers.
If you write copy or create marketing for your own business, or for other people’s (and you love a new approach to an idea), tune in to The Copy Detective blog.
When you subscribe you get an awesome free cheat sheet with my 20 best copywriting tips.